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Paula Williams

DOWNPAYMENT ASSISTANCE PROGRAMS - Marketing Our Way to a Brighter RE Market

Well fellow realtors and consumers, we are in full swing of the spring market!  This past year has been a roller coaster ride and next year may prove to be the same.  We are in a constant changing real estate environment - what fun! 

Sellers are gearing up for an exciting and busy selling season and the reality is that when the seller has the ability, they will price their home properly!   The question is, "what is properly"?  One hopes this will be the "price a buyer is willing to pay"?  

One method I feel that will help move homes this season, is the FHA Programs, especially the Nehemiah Program which is proving to be one of the most trusted names in Downpayment Assistance programs.  I understand that this is one of the few true 100% program that can be offered to buyers at this time. Will this get the attention of Buyers?  I think so. 

I recently took a class offered by one of the top lenders in the Atlanta area, Wells Fargo.  It was very informative and after listening with an open mind, it changed my thought process.   I see some opportunity here.  I feel it could be one of the major answers for getting listings out of the "longer days on the market"crisis that we are experiencing in most areas.  

One of the biggest problems that I deal with when working with clients needing downpayment assistance, is that other realtors are not that educated on this Nehemiah Program and have never learned how to explain this to sellers at the initial listing meeting.   If sellers are better prepared at the initial listing presentation that this program could achieve a higher and quicker sale by publicizing and marketing this program on their listings, then I think we would see more homes selling faster and at higher prices.  In some areas, mls statistics are showing on an average, that homes list/sell percentages are much larger on standard conventional loans than what it would be on the Nehemiah Program.

I recently visited and viewed the websites for Nehemiah and discovered it offers so much in marketing for us realtors and consumers.  I would strongly encourage more realtors that are selling within the FHA pricing limits to check this program out.  It might be the one of the major pathways to a better market for all!  Go to their website and get educated as it is a website for all!  www.getdownpayment.com

 

Published Wednesday, April 30, 2008 10:46 AM by Paula Williams

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